C- RIDE
About the Company
C-Ride is at the forefront of revolutionizing premium delivery services by creating a robust logistics network that connects consumers with top-tier merchants. Our technology-driven platform ensures seamless last-mile delivery for a diverse range of partners, including high-quality restaurants, supermarkets, pharmacies, retail stores, boutiques, and specialty businesses. We are dedicated to empowering merchants to expand their revenue streams while providing customers with reliable and efficient delivery solutions. C-Ride fosters a dynamic, entrepreneurial, and collaborative work environment where innovation and customer satisfaction are paramount. We are committed to the professional growth and development of our team members, offering exciting career opportunities within a fast-growing technology company.
Job Description
C-Ride is seeking a motivated and results-oriented Merchant Acquisition Executive to join our expanding team. This is a remote, field-based role focused on growing our merchant network across Lagos.
As a Merchant Acquisition Executive, you will be instrumental in identifying, engaging, and onboarding new businesses onto the C-Ride platform. Your primary responsibility will be to drive marketplace growth by forging strong partnerships with a diverse range of merchants, from restaurants and pharmacies to retail stores and boutiques.
This role requires a proactive approach, with daily visits to prospective merchants to present C-Ride’s value proposition, negotiate agreements, and ensure a smooth onboarding process. Success will be measured by your ability to acquire quality merchants, drive their activation, and contribute to the overall expansion of our marketplace.
Key Responsibilities
- Identify and prospect potential merchants within assigned territories including Lekki, Ikoyi, Victoria Island, Banana Island, and other priority locations.
- Build and maintain a healthy sales pipeline of qualified merchant leads.
- Conduct market mapping to identify high-value businesses that align with C-Ride’s premium positioning.
- Gather market intelligence on competitor activities, pricing, promotions, and emerging opportunities.
- Plan and execute daily field visitation schedules.
- Conduct face-to-face meetings with business owners and decision-makers.
- Present C-Ride’s products, services, and merchant value proposition confidently.
- Demonstrate how the merchant platform works and explain the benefits of partnering with C-Ride.
- Handle objections professionally and negotiate partnership agreements.
- Convert qualified prospects into signed merchant partners.
- Ensure all required documentation is completed accurately.
- Support merchants through the complete onboarding process by ensuring business registration, compliance document submission, accurate profile creation, product/menu/service uploading, understanding of the merchant dashboard, and staff training on order management and fulfillment.
- Ensure merchants are fully activated on the platform.
- Follow up with newly onboarded merchants until they complete their first successful transaction.
- Assist merchants with initial platform usage.
- Resolve onboarding and operational challenges.
- Educate merchants on order fulfillment best practices.
- Drive early adoption and continuous platform usage.
- Build strong, long-term relationships with merchant partners.
- Serve as the primary point of contact for assigned merchants.
- Conduct regular merchant visits and business reviews.
- Gather feedback and recommend service improvements.
- Escalate operational issues promptly and ensure timely resolution.
- Represent C-Ride professionally during all merchant interactions.
- Promote the company’s brand values and customer-first culture.
- Build trust and credibility within the merchant community.
- Maintain a professional appearance and excellent communication standards.
- Provide regular insights on customer buying behaviour, merchant needs and expectations, competitor pricing and promotions, industry trends, new merchant opportunities, and market expansion opportunities.
- Track and report on Key Performance Indicators (KPIs) including number of new merchants acquired monthly, merchant activation rate, first transaction rate, monthly acquisition target achievement, merchant retention rate, average onboarding completion time, number of daily field visits, lead-to-sign-up conversion rate, merchant satisfaction score, and accuracy and timeliness of CRM updates.
Qualifications
- Bachelor’s Degree or HND in Business Administration, Marketing, Sales, or a related discipline.
- Professional certifications in Sales, Business Development, or Marketing are an added advantage.
- 2–4 years of experience in Business Development, Merchant Acquisition, B2B Sales, Partnership Management, or Field Sales.
- Experience working with technology-enabled platforms is highly preferred.
- Previous experience in logistics, fintech, e-commerce, POS acquisition, FMCG, ride-hailing, or payment solutions is an advantage.
- Proven track record of consistently achieving or exceeding sales or acquisition targets.
- Proficiency with smartphones and mobile applications.
- CRM software experience.
- Microsoft Office Suite (Excel, Word, PowerPoint).
- Digital reporting tools.
- Self-motivated and target-driven.
- Resilient and persistent.
- Strong interpersonal skills.
- Excellent time management.
- Problem-solving mindset.
- Customer-focused.
- High integrity and professionalism.
- Ability to work independently with minimal supervision.
Benefits & Perks
- Competitive salary and performance-based incentives.
- Career growth and professional development opportunities.
- Dynamic, entrepreneurial, and collaborative work environment.
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